For some people, they use their website to promote their services or products or to promote their company to their clients. And despite the efforts and money that’s being spent on your site, sometimes it just doesn’t work out. You might be thinking where did you go wrong or what can you do to improve your website, then worry no further. In this article, we’re going to discuss on how to increase traffic on your website, make sure to read this article to improve your online business.
Re-design your website
Although your website is visual, we can’t lie that customers will come because of the website and stay for the services or products that you offer. A tip is to re-design your website according to the niche of your product; if you’re selling products such as skincare, you might want to incorporate a feminine yet straightforward color theme into your website, such as pink or green. If you’re offering services, make sure to keep your site simple and straightforward, telling the clients who you are and what do you provide. If you’re looking for a web designer or other website services, make sure to check out Harare Web Design.
Use an SEO Service
It is no big secret that companies use SEO services to increase the traffic to their website, and if they can do it then perhaps you should consider using an SEO service. In case you’re wondering what an SEO service is, they are there to help your website or online business to gain the traffic or attention that you need, and they do this by making sure that your page is on the first or second page of a search result from a search engine.
Use better words
Sometimes we like to be straightforward and just tell what we offer, especially in our ads, but that would make people know who we are, and leave as soon as they knew. Make sure that you use words that sparks curiosity when promoting your business, doing this will at least make sure that audience spends more than minutes in your website.
Instead of endorsing a local celebrity, which is expensive and inefficient, opt for promoting through videos. Big platforms such as YouTube usually have ads before the video plays, and this is perfect in case you want something short and straightforward.
Tip: if you can, make sure that you promote your video no more than 15 seconds because you don’t want to be remembered as the ‘annoying’ product or services now, right?