Phone Fashion
By Joachim Bamrud, Thu Aug 22 00:00:00 GMT 2002

A survey among folks in the fashion industry on how they see mobile devices.

When Nokia in 1999 decided to sponsor the London Fashion Week and tie the events with mobile phone designs and launches, it created quite a stir among both mobile and fashion industry people worldwide. Increasingly, however, there is growing recognition that fashion and mobile phones actually can and do go together. The phone is not just a tool, but also a personal accessory that many see as an extension of themselves along with their hairdo or clothes.

While Nokia has received much press coverage for its wide selection of designs, Asian manufacturers like Samsung, Sanyo and LG have also long been looking at design as a key element of their phones. A significant number of young and female clients of Japan's popular i-mode service typically see their mobile phones as part of their attire - wearing the phones from laces around their necks, in many cases.

And the top rivals of Nokia like Motorola, Ericsson and Siemens are also increasingly putting more emphasis on design. Motorola has created a lot of buzz around its new phone, the Joachim Bamrud is an award-winning journalist with 18 years experience as a writer and editor in the United States, Europe and Latin America. Bamrud has worked for various print, broadcast and online media, including Latin Trade, Reuters and UPI.