J-Sky Will Be Rebranded
By Mala Eskola, Fri Aug 22 10:45:00 GMT 2003

Vodafone brand, Vodafone live!, enters the Japanese market more prevasively through J-Phone 3G service.

J-Phone will rebrand its service, J-sky, to Vodafone brand on Oct 1. Altough J-Phone is part of the Vodafone Group, it will be interesting to see how the local subscribers will react to this. Vodafone is a global brand, but is that what the mobile-savvy Japanese subscribers desire?

The new service offering will be complemented with a new V801SA phones made by Sanyo Electric Co. that will be able to transmit data at speeds up to 384Kbps. The new phones will also work with GSM networks everywhere.