Do Hutchison's Struggles Bode Ill for 3G?
By Carlo Longino, Fri Sep 19 17:15:00 GMT 2003
Maybe not, says The Economist. It puts Hutch's struggles down to the company over anything else.
The magazine takes a look at the carrier's European efforts thus far, and concludes that the company's pricing model is flawed, and its marketing ineffective. It points to the success other carriers are having with 2.5G networks as evidence that mobile data can be an attractive proposition, but that those carriers will use smarter marketing that emphasizes services over technology and avoid the "3G" moniker, since Hutch seems to have tainted the public perception of it.