Hollywood Execs Wooed with Upgraded Mobile DRM
By Eric Lin, Tue Feb 03 07:30:00 GMT 2004

This evening, the Open Mobile Alliance (OMA) unveiled a new version of their digital rights management standard, as well as a new managing body, to movie and record executives at an event in Beverly Hills. The upgrade is designed to protect more content, as well as address handsets accessing the internet as a whole, not just WAP sites.

While press releases extolling the virtues of the DRM 2.0 Enabler were abundant, details on what the new version actually improved were scarce until Unstrung (thanks to Moco News) managed to cobble the new features together. DRM 2.0 enhances security to protect music and video clips, as well as games and applications. It is designed to handle previewing, streaming, and even sharing of content and accessing it on multiple devices.

In addition to new spec, the OMA also announced the formation of the Content Management License Administrator (CMLA)- a group to promote (as well as license, obviously) the new standard among content owners and developers. Intel, Nokia, Panasonic and Samsung are all core members of CMLA. (Disclaimer: TheFeature is owned by Nokia) ZD Net learned Sony Music and Universal Music are already onboard, other announcements may follow tonight's event.

It's unfair to call OMA's DRM yet another standard in an already crowded space since a version 1.0 (with admittedly less scope) has been around for a year. However it is ironic that this new standard was announced on the same day that Billboard magazine reports that the music industry has asked Apple and Microsoft to work together to reconcile their DRM schemes. The OMA scheme does support playback on multiple devices, which is what the music industry wants to achieve, but is it compatible with Apple or Microsoft's DRM?